Both. Depending on the project, I can focus on direction and design or directly develop images, layouts, assets, video, motion and other materials.
I collaborate with agencies as a freelancer on specific or ongoing assignments.
I can integrate into creative and production teams or take direct responsibility for projects and clients, independently handling the agreed stages.
My involvement can span pitches, bringing the project to life, and managing web and social campaigns, editorial plans, offline production and video production.
For projects involving generative AI, this can include consulting, dedicated workflows, custom AI models for brands and campaigns, and image and audiovisual production, including processes designed for the agency to replicate in-house.
I support brands and businesses with consulting, creative direction and Art Direction, developing identities, campaigns and content. I join projects with a defined role:
on specific assignments, campaigns, development stages
or ongoing collaborations, working directly with the team and everyone involved.
For projects using generative AI, this can include consulting, dedicated workflows, custom AI models for products and the brand’s visual languages, and image, rendering and audiovisual production.
Fabio Pinna · Freelance
Gran Canaria, Spain
Remote collaboration
Available for travel
How I can support your teamWhat we can develop
Concept ProductionConsulting Creative direction Production
Pitches & ProposalsBranding
- Creative ConsultingBrand Identity & Rebranding
- Key Visual DevelopmentBrand Refresh & Visual Evolution
- Creative Treatments & DecksArt Direction
Concept & Pre-productionCampaigns
- Creative ConceptingInstitutional Campaigns
- StorytellingPromotional Campaigns
- StoryboardingDigital & Social Campaigns
Campaign DevelopmentConcept & Pre-production
- Art Direction & Visual SystemsCreative Concepting
- Campaign Design & RolloutStorytelling
- Digital & Social CampaignsStoryboarding
ProductionProduction
- Image ProductionVideo Production & Post
- Video Production & PostImage Production
- Motion DesignGenerative AI Production
AI ProductionDigital / offline
- Generative AI ProductionWeb Design & Landing Pages
- Custom AI Models & TrainingDigital Communication
- AI Workflow DesignPrint, OOH & Physical Applications
Any questions?
Yes. I mainly work from my studio in Gran Canaria, equipped for independent design, graphics and video production, post-production and generative AI workflows. Calls, reviews, production and deliveries can all be handled remotely.
Yes. I can take direct responsibility for a project or, for agencies, independently handle its development and day-to-day management, coordinating with the internal team and everyone involved.
Yes. Beyond individual assignments, I can work on campaigns, productions or multiple projects over time, maintaining continuity in the work and the relationship with the team or client.
Yes. I can join at the concept, development or production stage, handling a specific part of the work or continuing and developing an established direction.
Yes. When a project needs specific skills, I can work with the existing team or bring in professionals from my network, assembling and coordinating the roles needed for production.
Let's talk
If you have a brief to develop,
some consultancy work to plan
or a project to work on,
we can start from there.
Want to know more about me?
My background, how I work and the ideas behind my choices. A look at Graphic Design, Art Direction and visual research.
Abouteffepinna
